Company Challenges
When the solar company first approached us, it faced issues with online visibility and struggled to drive sufficient traffic to its website. Despite offering top-tier solar services, its online presence was underperforming. Its monthly website traffic is almost 0, which limits its ability to generate leads and capture new customers.
Project Overview
Recognizing the importance of improving their online presence, we initiated a comprehensive SEO strategy. The first step involved conducting a thorough website and SEO audit to assess their current performance, identify weaknesses, and pinpoint opportunities for optimization.
SEO Services & Strategies
To address the challenges, we focused on several key areas:
- Website Optimization: We enhanced the website’s user experience by improving navigation, site speed, and mobile optimization. This made it easier for visitors to find information and take action.
- Keyword Strategy: While specific keywords were not disclosed due to client confidentiality, we employed a targeted approach to optimize for both competitive and long-tail keywords relevant to the solar industry, ensuring the website would rank higher in search engine results.
- On-Page SEO: We implemented on-page SEO best practices, including optimizing meta tags, headers, and content. We also focused on improving the internal linking structure and creating valuable, keyword-rich content.
- Link Building: We launched a strategic link-building campaign to acquire high-quality, relevant backlinks, boosting the site’s domain authority and search engine rankings.
Results
The results of our SEO efforts were highly rewarding. Within a short period, the company’s monthly website traffic surged from almost zero visitors to an impressive 1400 to 1500 visits per month after 4 months. This increase in traffic significantly enhanced their online visibility.
The traffic growth translated into greater exposure for the solar company, leading to more inquiries, phone calls, and customer engagement. While specific keyword rankings are confidential, the increase in traffic and improved visibility indicates that the SEO strategy had a major impact on the company’s search engine performance.
Here are the search console stats:
Before:
After:
