Company Challenges
When I began working on the “Living Well Nutrition” website in mid-September 2024, it faced several challenges. The primary keyword, “living well nutrition in (City Name),” was ranked on page 6 of Google search results. The website had an outdated design, leading to a high bounce rate of 70.8%, and organic traffic was only 100-150 visits per month.
Project Overview
The goal was to improve the website’s ranking, increase organic traffic, and enhance user experience to drive more leads and conversions.
SEO Services & Strategies
I started by overhauling the website design and improving navigation, loading speed, and mobile responsiveness. I also optimized on-page elements like meta tags, headings, and images, effectively integrating primary and secondary keywords.
To boost local SEO, I optimized the Google My Business profile and worked on increasing local citations. I also launched a targeted link-building campaign to acquire high-quality backlinks. Additionally, I implemented a content strategy, creating engaging, keyword-rich blog posts to target long-tail keywords and improve user engagement.
Results
The results have been impressive. The primary keyword now ranks in the top 3 positions, significantly boosting visibility. Organic traffic has increased tenfold, with over 920 visits per month. The bounce rate dropped from 70.8% to 37.6%, indicating a much better user experience.
Here are the search console stats for 5 months.
Before:
After:
