Company Challenges
When I first took on this HVAC company, their website had very limited visibility. Search Console data showed only 8 clicks, around 3,870 impressions, and a 0.2% CTR. Their average ranking position was 43, which meant they were buried in search results and failing to attract any meaningful traffic or customer inquiries. The business needed a complete SEO overhaul to generate leads and compete in the local market.
Project Overview
I began with a full SEO audit to identify technical barriers, on-page weaknesses, and missed keyword opportunities. The goal was to redesign their search strategy and build a stronger online presence so the company could capture more local searches and convert them into service requests.
SEO Strategies
My first step was fixing technical SEO issues, including crawlability problems, slow site performance, and indexing errors. Once the foundation was solid, I conducted comprehensive keyword research to uncover high-value local search terms.
Using those insights, I optimized and expanded the service pages, making sure each page had semantically rich content tailored to customer intent. To support long-term growth, I also built a content plan of blog posts and FAQs that answered seasonal and location-based queries, which helped increase topical relevance. Alongside this, I refined on-page elements like titles, meta descriptions, and internal linking to improve relevance and click-through rates.
Results
The improvements delivered strong growth in just 3 months. The website went from 8 clicks to over 1,310, while impressions grew from just 3,870 to 68,300+. The click-through rate improved sharply from 0.2% to 1.9%, and the average ranking position jumped from 43 to 18.3.
Google Analytics confirmed the traffic surge, with total users increasing by 12.3% and sessions rising to 1,200+ within a single month. The site also reached nearly 900 active users, proving that the SEO strategy successfully turned a struggling website into a consistent source of leads.
This project showed how a structured SEO approach can completely transform a business’s online visibility in a short period. The HVAC company went from being practically invisible in search to competing strongly for local keywords that directly bring in customers.
Here are the search console stats:
Before:
After:
Analytics:
