Company Challenges
When the glass company initially approached us, they were struggling to gain online traction despite offering high-quality services. Their primary keyword, “window glass replacement in [city name],” ranked on page 12 of search results, which made it difficult for potential customers to find them.
The website was receiving an average of 180 to 210 monthly visitors, a low volume that limited their ability to generate quality leads. The company’s goal was to increase visibility, drive more traffic, and improve their online performance significantly.
Project Overview
Understanding the need for a comprehensive strategy, we undertook a detailed SEO audit of the website. We analyzed the company’s current performance, examined the competition, and identified key opportunities for improvement to enhance their online presence.
SEO Services & Strategies
Our strategy began with a technical audit to optimize the website’s user experience, ensuring faster loading speeds, mobile friendliness, and intuitive navigation. We then focused on on-page SEO, including optimizing the website’s content with the target keyword “window glass replacement in [city name]” and related terms.
Local SEO was another critical aspect of the strategy. We ensured that the company’s Google My Business profile was fully optimized and improved local citations to boost visibility in location-based search results. You can check the complete case study on their business profile ranking.
Additionally, we worked on a targeted link-building campaign, acquiring high-quality backlinks from relevant and authoritative sources to increase the site’s domain authority. Alongside these efforts, we developed a content strategy that targeted both competitive and long-tail keywords to broaden the company’s reach.
Results
The results of our strategic SEO efforts were extremely rewarding. Over the course of the project, the company’s keyword rankings soared from page 12 to the top 3 positions, significantly improving its online visibility.
Monthly traffic experienced a dramatic increase, jumping from an average of 180-210 visits to an impressive 1300-1600 visits per month. This increase in traffic led to more qualified leads and better engagement with potential customers.
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