In today’s competitive cleaning industry, online advertising plays a vital role in connecting service providers with potential customers. A cleaning service company approached us to run a Google Ads campaign to improve their lead generation. With a limited budget and clear objectives, we developed a tailored strategy to maximize results.
Campaign Goals
The primary goal of the campaign was to generate high-quality leads for the client’s cleaning services. We focused on creating ad copy that resonated with their target audience, optimizing the budget for conversions, and ensuring a high click-through rate (CTR).
Campaign Strategy
- Keyword Research & Targeting: We conducted in-depth keyword research to identify terms that potential customers were actively searching for, ensuring a focus on high-intent keywords related to cleaning services.
- Ad Copy Optimization: Engaging and action-driven ad copy was created to highlight the company’s unique selling points, such as competitive pricing, reliable service, and customer satisfaction.
- Geographic Targeting: Ads were restricted to specific geographic areas to ensure the leads were relevant and within the client’s serviceable range.
- Bid Strategy: We utilized a cost-per-click (CPC) bidding strategy to maximize the number of leads while maintaining cost efficiency.
- Landing Page Alignment: Although traffic was not directed to a website, the ads included clear call-to-action options such as “Call Now” and “Request a Quote,” driving users directly to conversion.
Results
The campaign delivered outstanding results:
- Total Spend: £337
- Clicks Generated: 719
- Leads Generated: 203
- Click-Through Rate (CTR): 7.23%
The CTR of 7.23% is significantly higher than the industry average, reflecting the effectiveness of our ad copy, targeting, and overall campaign strategy. Additionally, the cost per lead was impressively low, showcasing efficient use of the budget.
Conclusion
This Google Ads campaign for the cleaning service company demonstrates the power of targeted, well-optimized advertising. With a modest budget of £337, we were able to deliver 203 high-quality leads, ensuring a strong return on investment for the client.
By focusing on precision targeting, engaging ad content, and a conversion-driven approach, we helped the cleaning service company achieve their business goals while maintaining cost efficiency. This case study highlights our ability to deliver impactful results in a competitive market, making us a trusted partner for businesses looking to grow through Google Ads.
