In the highly competitive IT services industry, one local IT service company aimed to enhance its online presence. Despite offering top-tier services and maintaining a strong reputation among its clients, the company faced challenges in gaining visibility in the local market and achieving high rankings in local online search results
Challenges
The business encountered two major obstacles that affected its online visibility:
- Limited Google Maps Visibility: The business struggled to rank in local search results on Google Maps, which hindered its ability to attract nearby customers.
- Exclusion from the Google 3-Pack: The business was not featured in the highly competitive Google 3-Pack, missing crucial opportunities for greater visibility and enhanced customer interaction.
Goals and Objectives
The main goal was to strengthen the business’s online presence and foster better customer engagement. Key objectives included:
- Securing a spot in the Google 3-Pack for essential local search terms like “it services,” “expert IT services,” computer repair near me,” and “best IT services in (city),” as well as other relevant local searches.
- Boosting Business Visibility on Google Maps
- Driving Organic Local Traffic to the Website
Strategies and Tactics
My approach was all-encompassing, designed to enhance the business’s visibility within the competitive nutrition industry by focusing on optimizing the Google My Business (GMB) listing and targeting local keywords.
Google My Business Optimization
I optimized the GMB profile, ensuring that all information was accurate and up-to-date. I included eye-catching photos, posted regular updates, shared special promotions, and highlighted key services. To further strengthen the business’s online presence, I encouraged customers to leave reviews, building credibility and a positive reputation.
Local Keyword Targeting
Through extensive keyword research, I identified high-volume local search terms related to the nutrition industry. These relevant keywords were strategically incorporated into both the website and the GMB profile, ensuring the business aligned with local search queries.
Execution
Once the strategy was established, I launched the local SEO campaign, continuously monitoring performance and adjusting the approach as needed to maximize visibility and drive meaningful results.
Results and Metrics
The SEO efforts yielded outstanding results in just three months:
- Google 3-Pack Ranking: The business began appearing in the Google 3-Pack, consistently ranking in the top three for key local search terms such as“it services,” “expert IT services,” computer repair near me,” and “best IT services in (city),” as well as other relevant local searches.
- Google My Business Impressions: Increased by 70%, showing a significant boost in online visibility.
- Google Maps Views: Grew by 115%, resulting in better local exposure.
- Website Traffic: Saw a 65% increase in organic local searches, driving more visitors to the site.
- Phone Inquiries: Rose by 55%, demonstrating increased customer interest following online discovery.
- Service Bookings: Increased by 46%, indicating higher conversion of website visitors into actual bookings.
- Customer Reviews: Grew by 59%, bolstering the business’s online reputation and building trust with potential customers.
Conclusion and Learnings
This case study highlights the power of a robust local SEO strategy, emphasizing Google My Business optimization and local keyword targeting, in enhancing a business’s online visibility and fostering customer engagement. Even in competitive industries such as nutrition, local SEO can deliver impressive outcomes.
While the business’s journey is ongoing, the results achieved so far are promising. This case underscores the importance of continuous refinement and adaptability for sustained success. It demonstrates how local businesses can thrive through well-executed digital marketing and SEO strategies.
