In the highly competitive health and nutrition industry, one local business was looking to increase its online visibility and attract more customers. Although the company offered high-quality services and built a loyal customer base, it struggled to stand out in local search results and expand its reach within the community.
Challenges
The business faced two key challenges that were hindering its online visibility:
- Low visibility on Google Maps: The business struggled to be found by local customers on Google Maps, which directly impacted its ability to attract local traffic.
- Lack of presence in the Google 3-Pack: The business was not appearing in the top local search results, specifically the Google 3-Pack, which meant missed opportunities for visibility and customer engagement.
Goals and Objectives
The main goal was to enhance the online presence and customer engagement for the business. Specific objectives included:
- Achieving a spot in the Google 3-Pack for key local search terms like “best nutritionist near me” and “best nutritionist in [city].” and many relevant queries.
- Improving visibility on Google Maps.
- Increasing website traffic from local organic search results.
Strategies and Tactics
My approach was comprehensive, focusing on Google My Business (GMB) optimization and local keyword targeting to improve visibility in the competitive nutrition industry.
Google My Business Optimization:
I ensured the business’s GMB listing was fully optimized, with accurate and up-to-date information. Engaging photos were added, along with regular posts highlighting services, promotions, and updates. I also encouraged customers to leave reviews on the GMB profile, building trust and enhancing the business’s online reputation.
Local Keyword Optimization:
Through extensive keyword research, I identified high-traffic local search terms relevant to the nutrition industry. I optimized both the website and GMB profile with these targeted keywords to align with what local customers were searching for, boosting the business’s presence in local search results.
Implementation
With these strategies in place, I launched the local SEO campaign, closely monitoring performance and making adjustments based on data and new opportunities to maximize visibility and results.
Results and Metrics
The implementation of the SEO strategy produced strong results in just three months:
- Google 3-Pack Ranking: The business started appearing in the Google 3-Pack, consistently ranking in the top three for key local search terms like “best nutritionist near me,” “good nutritionist near me,” “best nutritionist in [city],” and many other relevant queries.
- Google My Business Impressions: Increased by 80%, showing a big improvement in online presence.
- Google Maps Views: Rose by 120%, leading to better local visibility.
- Website Traffic: Increased by 70% from organic local search, bringing more visitors to the website.
- Phone Inquiries: Saw a 50% increase, meaning more potential customers were reaching out after finding the business online.
- Service Bookings: Increased by 40%, demonstrating how better visibility helped convert online traffic into bookings.
- Customer Reviews: Grew by 60%, boosting the business’s online reputation and customer trust.
Conclusion and Learnings
This case study shows how a strong local SEO strategy, especially focusing on GMB optimization and local keyword targeting, can greatly improve a business’s online presence and customer interaction. Local SEO can bring noticeable results, even in competitive fields like the nutrition industry.
Although the business’s journey is still ongoing, the results so far are very promising. It highlights the need to keep improving and adjusting strategies for long-term growth. This success shows that local businesses can succeed with the right digital marketing and SEO efforts.
