Company Challenges
The local health clinic was almost invisible online when I first began the project. The site was only getting 3 clicks, with just 1,920 impressions and a 0.2% CTR in Google Search Console. Its average position was 45, meaning it wasn’t ranking for important local keywords. As a result, the clinic had no patients coming from organic traffic.
Project Overview
I started with a complete SEO audit to uncover all technical and structural issues. This included reviewing the website design, site structure, and user experience. After diagnosing the problems, I planned a step-by-step SEO strategy to rebuild the site’s online presence and make it competitive in the local healthcare market.
SEO Strategies
My work began with fixing all the technical issues that were preventing the site from performing. I resolved indexing problems, improved crawlability, repaired broken links, and optimized site speed so search engines could properly understand and rank the site. After that, I carried out detailed keyword research to identify the exact terms local patients were searching for.
Using these insights, I built dedicated service pages for treatments. Each page was crafted with semantically optimized content, balancing keyword targeting with a natural, patient-friendly style. To strengthen the clinic’s topical authority, I also created a content plan of blogs and FAQs that answered real patient questions, such as “chiropractor near me” and “does insurance cover physiotherapy.”
Finally, I enhanced on-page SEO by refining titles, headings, and meta descriptions, while also implementing structured data (Schema) so Google could better understand the healthcare services offered.
Results
The results showed steady growth that turned into a major breakthrough within six months. The website grew from only 3 clicks to more than 2,740, while impressions increased from 1,920 to over 292,000. The average click-through rate improved from 0.2% to 0.9%, and the site’s average ranking position moved from 45 to 26.9, giving the clinic much stronger visibility in search results.
Google Analytics confirmed the success, showing the site had reached 1,000+ monthly visitors with consistent growth in sessions. This improvement transformed the clinic’s website from an unused digital brochure into a reliable source of new patient inquiries every month.
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After:
Position:
Leads:
Note: These results reflect leads from just one of our tracked forms. We’ve excluded data from other lead sources to respect client privacy.
Analytics:
