Challenges
When I first took on Raphael Collazo’s website, it had almost no meaningful organic visibility. Search Console data showed only 5 clicks and just over 1,040 impressions, indicating that the site was barely being discovered by potential clients searching online, especially for the core term “Commercial Real Estate Agent.”
Even though the website had strong branding and good content, it wasn’t optimized around its main commercial intent keyword. This meant investors and business owners in Louisville could not easily find Raphael when searching for a commercial real estate agent, limiting his reach and local authority in a competitive market.
Project Overview
I began with a full SEO audit to identify the issues preventing the website from ranking for “Commercial Real Estate Agent.” The goal was to rebuild the site’s search foundation so Google could properly understand its services, improve relevance for commercial real estate searches, and increase organic traffic from qualified local prospects. The audit uncovered gaps in keyword targeting, under-optimized pages, and technical weaknesses that were holding the site back.
SEO Strategies
My first priority was fixing the technical barriers affecting performance. I improved crawlability, cleaned up indexing, and strengthened the site’s structure to make it easier for search engines to process. Once the foundation was solid, I carried out focused keyword research centered solely on “Commercial Real Estate Agent.”
Using that data, I optimized the key service pages so they clearly communicated the site’s commercial real estate expertise. Content was expanded and rewritten to be more relevant to users looking for a commercial real estate agent, with improved titles, descriptions, and headings that aligned directly with search intent. Internal linking was also refined to increase authority across the site.
To build topical depth, I updated older pages and created new locally relevant content centered around commercial real estate topics. I also improved the link profile through high-quality citations and optimized the Google Business Profile to strengthen visibility for searches like “commercial real estate agent near me.”
Results
The improvements produced clear and measurable progress. Over the last three months, Search Console shows total clicks rising from 5 to 493, while impressions jumped from 1,040 to more than 59,400, demonstrating a major increase in search visibility for the main keyword “Commercial Real Estate Agent.”
Google Analytics confirmed the same upward trend. In the last 90 days, the site reached 1.7K active users, an 83% increase compared to the previous period. New users grew to 1.6K, up 76%, and overall engagement strengthened with more than 7.8K total interactions, showing a 51.5% rise in user activity across the site.
This SEO strategy successfully transformed the website from almost invisible to a steadily growing traffic source for commercial real estate clients. Raphael is now receiving far more organic exposure for the keyword “Commercial Real Estate Agent,” positioning him strongly in the Louisville market and setting a solid foundation for long-term growth.
Search Console Stats Before:
Search Console Stats After:
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